March 2026 was probably set to mark the end of Utah’s Mormon cultural influence. The fourth season of The Hollow Sense The Secret Lives of Mormon Women 10 new episodes of soft waves, plump lips, and sweet breasts were released. And just 10 days later, the last chapter Bachelor’s degree Will premiere on ABC with Mormon Wife-Tyler Frankie Powell, a cast member SLOMW-For the first time in the center. But last week, what might have been cracks in the picture-perfect presentation of this demographic of Utah women turned into a major controversy when a 2023 video of Paul throwing a metal barstool at his ex-girlfriend, Dakota Mortenson, while her child was in the room surfaced online. Just three days before it was set to premiere, bachelor’s degree –At a cost of potentially tens of millions of dollars—completely scrapped. There are reports from cast members that the fifth season is being filmed SLOMW has been suspended. (As of press time, Hulu had not responded to a request for comment.)
Over the past decade, the cultural currency of the Church of Jesus Christ of Latter-day Saints (LDS) in the United States has grown rapidly, as the Mormon lifestyle bloggers of the 2010s laid the groundwork for today’s reality show influence. Those young content creators—with their long, shiny hair, mostly casual clothes, affiliate links, and multiple kids under the age of five—have gone out of their way to outdo Paul and her #MomTok compatriots (perhaps a little too far). Is this month’s chaos a sign that the Mormon business machine may be coming to its inevitable end? Or will it now morph again?
A few weeks ago, I flew to Salt Lake City to report on a powerful 2.0 wave of beauty effects in Utah—just in time for this big month for Mormons. I sat down with the cast SLOMW (Minus Powell, who pulled out the day before, and Whitney Levitt, who is currently starring as Roxie Hart on Broadway Chicago)Visit the Med Spa The Real Housewives of Salt Lake CityHeather Gay, of Utah, got the curls, and slathered them in “dirty soda.” That’s what I found along Interstate 15—and where I think it turned from an aesthetic subculture—to juggernaut the future.
I had only been in Jessie Draper’s chair for four minutes when she started telling me about her labiaplasty. “After having a baby, I was like, it’s not the same here. It was hard to wear yoga pants. It was just noticeable,” says the 33-year-old hairstylist in her signature — and since 2024 trademark — “Utah Curls” style. The inner (or, in this case, outer) workings of their genitals might be TMI for the average conversation with your hairstylist, but for Draper, it’s small talk. In fact, she told this story before in the first season of the Hulu megahit reality show The Secret Lives of Mormon Women. (Hulu doesn’t release its numbers, but there are rumors that its ratings are the highest the kardashians.) Getting labiaplasty—or breast implants, Botox injections, spray tans, or lash extensions—is par for the course in Utah Mormon beauty culture.
We’re at JZ Styles, the 15,000-square-foot beauty behemoth that Draper co-founded with her father in 2016. The salon is located in Salt Lake City’s charming Grove suburb, down the street from one of the city’s swag spots, a “dirty soda” shop that rose to national fame after the show premiered. (The Mormon faith forbids alcohol; however, Diet Coke, flavored syrup, and half-and-half aren’t an issue.) The area, home to utopian-sounding towns like Thanksgiving Point and American Fork, has the most plastic surgeons per capita, according to a report published by Los Angeles, U701. Leadership Project. Utah also has more members of The Church of Jesus Christ of Latter-day Saints (LDS) than anywhere else in the United States. Approximately 42% of the state’s population identifies as Mormon.
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