VitClear offers creatine nootropic soda
UK start-up VitClear claims to have created the UK’s first creatine soda, formulated for performance and recovery.
Creatine has very poor solubility and stability in hot pasteurized or carbonated liquids, yet VitClear claims to have broken the code with its new active health lemon and lime which offers a blend with a menu of nootropics, botanicals, vitamins and minerals.
RTD contains 100% of the recommended daily intake of water-based vitamins, 50% of oil-based vitamins, along with minerals and over 400mg of electrolytes.
Additionally it contains protein, BCAAs, L-carnitine, taurine, ashwagandha, and L-theanine, and avoids artificial additives, preservatives or sweeteners.
‘Creatine Reimagined’ for Women’s Long-Term Health
Women’s health and wellness brand Unfabled has created Creatine Superblend targeting women who want daily support for sustained energy, clear thinking and total body strength.
The three-in-one blend provides 5 grams of creatine per serving, along with a vegan collagen builder and an electrolyte complex including magnesium and potassium.
The formula aims to support daily physical and mental energy, as well as skin, hair and bone health, and hydration.
Unbelievable argues that it is especially important to bring this ingredient to the female market because women naturally have more creatine stores than men and women respond particularly well to the supplement.
The powder mix additionally contains coconut water powder to create a clean, clear tropical flavor when mixed with water.
Myprotein expands Mars Wrigley’s NPD
MyProtein has expanded its official partnership with Mars Wrigley with the launch of Mars Impact Whey Protein.
Following the successful launch of the Snickers line of whey in November, the launch combines MyProtein’s best-selling whey formula with the classic taste of Mars.
“Through our continued partnership with Mars Wrigley, we bring together the best sports nutrition with some of the most recognized flavors in the world,” said Neil Mistry, CEO of THG Nutrition. “This extension of the Mars range reflects a clear shift in the category, where performance and taste are no longer mutually exclusive. Consumers expect products that deliver both, and this range does exactly that.”
Mistry said the brand aims to create innovation that broadens the demand for sports nutrition.
“Partnerships like this allow us to reach new audiences while continuing to serve our core customers. This launch is another step in how we grow the category and what’s next in our product pipeline.”
Vitabiotic adds magnesium gums to the Ultra range
Vitabiotics introduced Ultra Magnesium Gummies in response to growing consumer demand for magnesium supplements despite the growing popularity of Gummies.
Double gum provides 300mg of magnesium citrate for normal muscle function and normal maintenance of bones and teeth. They also provide 1.4mg of vitamin B6 to help reduce fatigue, release normal energy and support normal mental and nervous system function.
Magnesium citrate is one of the most bioavailable forms of the mineral and is generally well tolerated and less likely to cause digestive distress, Brandt said.
Ultra Magnesium Gummies are available in strawberry flavor, are vegan friendly and are free of preservatives, artificial colors and sweeteners.
“Interest in magnesium continues to grow, with many consumers looking for formats that fit easily into their daily lives,” said Melissa Cohen, director of nutrition at Vitabiotics. “Combining magnesium with vitamin B6 in an optimal form, Ultra Magnesium Gummies offer a practical alternative to tablets and capsules. Taken daily, these nutrients contribute to normal energy release, muscle function, and the reduction of tiredness and fatigue as part of a varied, balanced diet.”
AstaReal provides magnesium with astaxanthin
AstaReal AB has launched a magnesium supplement by Astaxin, to join the “By Astaxin” range by Astaxin — a line of products that all contain astaxanthin as an active ingredient.
Boasting high bioavailability, the supplement offers three high-quality forms of magnesium: bisglycinate, thorate, and malate.
The purpose of the product is to support the synthesis and use of ATP in the mitochondria, as well as to support the regulation of ion channels necessary for nerve cell activity, muscle contraction and heart rhythm.
The MyOva formula targets hormonal concerns
Women’s hormone health brand MyOva has launched Hormone Balance, an herbal supplement designed to support hormone balance, emotional well-being and cycle comfort.
The formula brings together a blend of botanicals traditionally used to support emotional stability, relaxation and cycle comfort. It contains holy basil, shatvari, ashwagandha KSM-66, turmeric, red clover, sage, fennel, chamomile, rosemary and vitamin B6.
“Most women I talk to aren’t looking for a miracle. They just want to feel like themselves,” said Leila Martin, founder of Mayova. “Stable energy, mood that doesn’t get worse before their period, sleep that actually restores them. When we created Hormone Balance, we wanted to create an effective hormonal support supplement – something that addresses the whole picture, not just a symptom. No fillers, just an effective botanical formula, made for every woman at every stage of life.”
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