March NPD Launchpad: Canned Creatine, Protein Partnerships and Modern Magnesium

VitClear Creatinine Soda

VitClear offers creatine nootropic soda UK start-up VitClear claims to have created the UK’s first creatine soda, formulated for performance and recovery. Creatine has very poor solubility and stability in hot pasteurized or carbonated liquids, yet VitClear claims to have broken the code with its new active health lemon and lime which offers a blend … Read more

The popular sweetener found in protein bars has been linked to stroke, a risk of blood clots

The popular sweetener found in protein bars has been linked to stroke, a risk of blood clots

The health food industry has rushed over the past decade to include so-called sugar alcohols in everything from protein bars to zero-sugar energy drinks to guilt-free desserts—and with some justification. Unlike previous generations of artificial sweeteners, sugar alcohols are naturally occurring, low-calorie alternatives that the human body can metabolize without incurring various potentially deadly and … Read more

Mark Cuban reveals his “hateful” 3-ingredient meal that contains 25g of protein

Mark Cuban speaks on the microphone at SXSW.

Sounds like a very rude fish. Billionaire entrepreneur Mark Cuban may be known for his bold business moves, but his latest foodie confession made even his 16-year-old son run away from the kitchen. During an appearance on Robin Arzon’s “Project Swagger” podcast by South, the former “Shark Tank” star called the three-ingredient diet “nasty” but … Read more

Creatine brand health startup raises $20 million in fresh funding

Creatine + Electrolyte Mix bag on the countertop

Create Wellness on Monday launched Creatine + Electrolyte Mix, available on Create’s website, Amazon, and in-store exclusively at Target. Create prosperity Create Wellness, the creatine gummy supplement brand, has raised $20 million in new funding amid a long-term rise in the American fitness and muscle building supplement market. The round was led by Allied Consumer … Read more

How much protein do you need? Here’s how to personalize your desired consumption

Food choices for weight loss, copy space

Food choices for weight loss, copy space a_namenko/iStockphoto/Getty Images Hide title Change the title a_namenko/iStockphoto/Getty Images Protein is having a moment. From coffee chains to food companies marketing protein cookies and snacks, to Health Secretary Robert F. Kennedy Jr. tipping steak instead of cake, the noise surrounding protein can make it difficult to know what … Read more

How healthy are beef steaks and jerky as a protein source?

Beef jerky and jerky are considered processed meat. Credit: Photos by Tonelson/Getty Images

Medically reviewed by Lindsay DeSoto, RD Beef jerky and jerky are considered processed meats.Credit: Photography by Tonelson/Getty Images Beef sticks and jerky are ideal foods that are rich in protein and low in calories. However, they are still processed meats and can be high in sodium, additives, and preservatives. Experts say they can fit into … Read more

A UK surgeon shares a diet rich in protein and fiber that reduces the risk of heart disease, cholesterol, and has anti-cancer properties

Read more to discover the health benefits of this food! (not open)

Many of the everyday staples that sit quietly in Indian kitchens are more powerful than we give them credit for. These common, inexpensive foods are packed with nutrients that can provide support It improves heart health, bowel function, regulates blood sugar, and even helps reduce inflammation over time. Some may even have protective, anti-cancer properties … Read more

How much protein should we really eat? Five things to know

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Potato chips. pastry Bottled water. If you’ve been to the grocery store lately, you’ve probably noticed that even the most unlikely produce now comes in protein-enhanced versions. Protein mixing—the social media-fueled trend to maximize dietary protein at every opportunity—shows no sign of slowing down. That’s in part because the federal government has weighed in with … Read more

Why America Loves Protein (and War)

Why America Loves Protein (and War)

I’m not sure when it happened, but at some point in the last year, my local supermarket seems to have turned into a GNC supplement store. It is not like that one day the guards started looking suspiciously; Nor did the music suddenly change from soft rock to the Joe Rogan experiment it now seems like almost every food item is injected with protein.

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Inflation is coming for your protein

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3 minutes of reading You have noticed That your bag of bacon seems a little small—or that your protein bars have too few bars in the bag? Maybe you’ve noticed that the numbers on the nutrition label for your protein powder are suddenly different. It’s true: The decline has come for your protein. Just in … Read more