March NPD Launchpad: Canned Creatine, Protein Partnerships and Modern Magnesium

VitClear Creatinine Soda

VitClear offers creatine nootropic soda UK start-up VitClear claims to have created the UK’s first creatine soda, formulated for performance and recovery. Creatine has very poor solubility and stability in hot pasteurized or carbonated liquids, yet VitClear claims to have broken the code with its new active health lemon and lime which offers a blend … Read more

Healthy competition: Qara Creatine sets sights on premium market chaos

Healthy competition: Qara Creatine sets sights on premium market chaos

Officially launching at Vitafoods Europe in May, Qara Creatine is entering the European market with the aim of providing an alternative to what it describes as a “premium creatine alternative”. The brand, based in the Netherlands, is the brainchild of nutrition entrepreneurs Michael Hacking and Eric Van Wilson, who bring decades of combined experience and … Read more