March NPD Launchpad: Canned Creatine, Protein Partnerships and Modern Magnesium

VitClear Creatinine Soda

VitClear offers creatine nootropic soda UK start-up VitClear claims to have created the UK’s first creatine soda, formulated for performance and recovery. Creatine has very poor solubility and stability in hot pasteurized or carbonated liquids, yet VitClear claims to have broken the code with its new active health lemon and lime which offers a blend … Read more

Creatine brand health startup raises $20 million in fresh funding

Creatine + Electrolyte Mix bag on the countertop

Create Wellness on Monday launched Creatine + Electrolyte Mix, available on Create’s website, Amazon, and in-store exclusively at Target. Create prosperity Create Wellness, the creatine gummy supplement brand, has raised $20 million in new funding amid a long-term rise in the American fitness and muscle building supplement market. The round was led by Allied Consumer … Read more